Sunday, October 21, 2007

Texas Vodka Distillers try to Break into the Market

The Lone Star State, which has long claimed national bragging rights for its picante sauce, mesquite-smoked barbecue and chicken-fried steak, now boasts no fewer than three vodka distilleries.

All three vodkas are made in and around Austin. The distillers hope to tap into the global thirst for vodka, which is the world’s most popular alcoholic spirit.

Tito’s Handmade Vodka, celebrating its 10 th anniversary this year, is the granddaddy of the Texas distilleries, with distribution in all 50 U. S. states and Canada. The other two distillers — Dripping Springs Texas Vodka and Savvy Vodka — have only recently gone into production and have limited distribution in Texas.

With so many vodkas from Russia and other countries to choose from, is there room in the Lone Star State for three homegrown brands ?

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