Houston tries to boost its' image by "setting aside slogans in favor of a more personal pitch as it prepares to launch a $3 million campaign to enhance the city's national image".
The ads in the "My Houston" campaign will feature earnest testimonials from famous Houstonians, such as singer Beyonce Knowles, heart surgeon Denton Cooley and former President George H.W. Bush and his wife, Barbara.
After the Lisa Nowak scandal, it appears that Houston wants to drop the old slogan: "Space City: A Space of Infinite Possibilities". That slogan would only conjure up memories of "adult diapers" and "fatal attraction".
Tuesday, January 15, 2008
Houston Tries To Boost Its' Image
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